You are undeniable. You are capable, indescribable, revolutionary.

Bella Freud is recognised all over the world for her intellectual playfulness that has ignited a global conversation about fashion and identity. For this project, students are having their say.

We are incredibly honoured to be working with the team at Bella Freud once again for this project.


“How on earth did this happen?”, I hear you ask. 


Marketing & Communications Co-ordinator at Bella Freud, Joseph O’Donnell, just so happens to be one of our TICE alumni and has been a constant cheerleader ever since. He was incredibly eager to give students the opportunity to work with this extraordinary company on something we all believe in – having a voice. 

So, here we are.


This project is a beautiful blend of fashion activism, editorial and storytelling in the context of high-end designer fashion. It is a rare project to experience at this age and one which will remain a wonderful memory for the team and this year’s students. Take a look. 

Supported by: Bella Freud
Mentored by: Jennifer Barrett (Fashion), Katherine Wildman (Writing), Jennine Wilson (Photography)
Project Contributors: Joseph O’Donnell, Marketing & Communications Co-ordinator – Bella Freud, Emma Cassidy – Fashion Communication Graduate, Northumbria University

Project Outline: Fashion activism is the practice of using fashion as a means of awareness or social change and fashion labels have increasingly begun taking political stances and using their status to instil social change or send positive messages. This includes climate change themed catwalk shows, water concerned sustainability pledges, anti-racism empowered casual wear and even fashion footprint calculators.


And it is true, fashion activism starts every day when you open your wardrobe, it is about freedom, expression and being who you want to be…if anything, that is what you stand for, who may inspire you and how you can actively pay tribute to muses and movements.


The Brief: With the fashion industry venturing into activism at unprecedented levels, it is your turn to show what you stand for. Inspired by the Happening section of the Bella Freud website and the Spring/Summer Collection 2021 “Don’t ever let them silence you”, you will be supported in creating a photoshoot and a written piece to showcase what you value most.
You will gain exclusive access to the makings and inspiration of a Bella Freud fashion collection and hear from the Bella Freud team members as to how this collection was created.


Project Results: Please view the final results of Ryan Reay from Burnside College & Ruby Waugh, Alisha Fairgrieve & Emma Keane from The Duchess’s Community High School:

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Thank you & Well done!

All we have left to say is thank you and well done, not only to the students but to the teachers at Burnside College, The Duchess’s Community High School, North Tyneside Learning Trust, to the parents and friends who helped along the way, the companies that have supported and contributed to these briefs and the TICE team that plugged away at the project week after week.


To the students – we hope you have enjoyed this project, we hope in years to come that you can proudly present an industry written project you did, achieved, quite frankly smashed. Well done and congratulations from everyone here at TICE.

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