Stories Behind The Sound

Students tapped into the world of music journalism, discovering the wondrous minds behind those working in the business.

Ever heard of the saying, writing about music is like dancing about architecture? 
It is clear that splashing your opinion as a journalist doesn’t quite have the same impact. In today’s world, we have moved from music criticism to music journalism.


We are now beginning to see a different side to media coverage – an increase in articles, social media posts and biographical documentaries created by musicians, whereby they are taking back control of what is being said about them. This kind of content is stripping away the glamourization of the music industry and the objectification of musicians and offers a truthful, vulnerable storytelling of their realities.
So, what stories can our young music journalists uncover?


Supported by: NARC Magazine
Mentored by: Megan Savage (Music)
Project Contributors: Claire Dupree – Founder of NARC


Project Outline

Due to the rise of digital technology, particularly streaming and social media, consumer engagement and marketing strategies have changed dramatically in the music industry. The collapse of music distribution has shifted focus on live music, merchandising, branding and DIY distribution. With this in mind, success in the music industry is determined less by musicality and more on connection and interaction.


In response, music professionals are beginning to share their personal stories and creative processes through live streams, documentaries and podcast episodes to have a deeper, committed engagement from fans. Telling stories has never been more important.


The Brief

If you are interested in journalism and creating digital content, this is an opportunity to enhance your industry skills and knowledge.


In this project, you will be researching music journalism and digital content creation. This will inform your very own article, whereby you will interview a music professional of your choice, direct and edit an online photoshoot and write an engaging article that goes beyond the music and explores the honest perspective of a music professional.


Project Results

Please view the final results from Emily Dey at The Duchess’s Community High School:

Thank you & Well done!

All we have left to say is thank you and well done, not only to Emily but to the teachers at The Duchess’s Community High School, to the parents who helped along the way, the companies that have supported and contributed to these briefs and the TICE team that plugged away at the project week after week.


To Emily – we hope you have enjoyed this project, we hope in years to come that you can proudly present an industry written project you did, achieved, quite frankly smashed. Well done and congratulations from everyone here at TICE.

Exploring Virtual Identity | 3D Art, Digital & Analogue Animation

These days, online identities are a fundamental part of everyday life. Avatars within gaming communities have been commonplace for decades but more and more consumers are able to access tools to create digital representations...

Fashion for Social, Political & Environmental Change | Muses & Movements

Fashion activism is the practice of using fashion as a means of awareness or social change. Fashion labels have increasingly begun taking political stances and using their status to instil social change or send...

Writing Utopias | World Building & Fictional Storytelling

We live in uncertain times and are learning to adapt to changes around us. Sometimes the world can move so fast that we feel like we want to get off. Writing gives us space...

Go Back & Step Ahead | Belsay Awakes

Belsay Awakes is a £6million project delivered over three years, aiming to transform a visitor's experience at Belsay Castle, Hall & Gardens. For the second and last year, TICE was given an opportunity to...

At One With The Bords | Amble Bord Waalk

The Bord Waalk (or not in the local accent - otherwise known as 'Bird Walk') is a new walking trail of public sculptures inspired by the bird-life found around the Amble coast. The artworks...
Previous articleHeroing Home
Next articleOnce upon a time…