Ever heard of the saying, writing about music is like dancing about architecture?
It is clear that splashing your opinion as a journalist doesn’t quite have the same impact. In today’s world, we have moved from music criticism to music journalism.
We are now beginning to see a different side to media coverage – an increase in articles, social media posts and biographical documentaries created by musicians, whereby they are taking back control of what is being said about them. This kind of content is stripping away the glamourization of the music industry and the objectification of musicians and offers a truthful, vulnerable storytelling of their realities.
So, what stories can our young music journalists uncover?
Supported by: NARC Magazine
Mentored by: Megan Savage (Music)
Project Contributors: Claire Dupree – Founder of NARC
Project Outline
Due to the rise of digital technology, particularly streaming and social media, consumer engagement and marketing strategies have changed dramatically in the music industry. The collapse of music distribution has shifted focus on live music, merchandising, branding and DIY distribution. With this in mind, success in the music industry is determined less by musicality and more on connection and interaction.
In response, music professionals are beginning to share their personal stories and creative processes through live streams, documentaries and podcast episodes to have a deeper, committed engagement from fans. Telling stories has never been more important.
The Brief
If you are interested in journalism and creating digital content, this is an opportunity to enhance your industry skills and knowledge.
In this project, you will be researching music journalism and digital content creation. This will inform your very own article, whereby you will interview a music professional of your choice, direct and edit an online photoshoot and write an engaging article that goes beyond the music and explores the honest perspective of a music professional.
Project Results
Please view the final results from Emily Dey at The Duchess’s Community High School:
Thank you & Well done!
All we have left to say is thank you and well done, not only to Emily but to the teachers at The Duchess’s Community High School, to the parents who helped along the way, the companies that have supported and contributed to these briefs and the TICE team that plugged away at the project week after week.
To Emily – we hope you have enjoyed this project, we hope in years to come that you can proudly present an industry written project you did, achieved, quite frankly smashed. Well done and congratulations from everyone here at TICE.