With a swift shift towards the need for a sustainable future, vintage is more important than ever. Considering the ever-growing world of video production, exploring these kinds of topics through film is one of the best ways to tell a story as well as illicit consumer emotion.
But fundamentally, consumers are looking for truth and honesty from brands. An era of greenwashing has led to an inability to trust brands when it comes to what they are selling. We need more honest and personal stories that dig deep into the emotion of why we buy and what it means to us to buy into a brand or a lifestyle like that of vintage clothing.
Throughout the project, students explored the world of vintage and why people choose to shop vintage, as well as a deeper meaning of why certain items or styles of clothing elicit stronger emotions for different people, including themselves. They also dived into the world of storytelling, honest marketing practices and the various ways they can create meaningful content.
For their outcome, students were expected to create a short film that could be used on a vintage business’ social media account to promote personal stories about why people shop and love vintage/second-hand clothing.
As part of the TICE experience, students were encouraged to share some ‘behind the scenes’ footage of them working on their projects. Take a look.
What did the students think of their TICE experience?
What was your favourite part of the project?
“My favourite part of the project was going to the masterclass at Northumbria University and meeting Alex (TICE Mentor) and lots of other people who shared the same love for vintage fashion. I loved making the videos and practicing my skills for my final video.” Emily St Mary’s Catholic School.
What would you say to any young person thinking about doing a TICE project?
“It is really worth doing. I thought that I wouldn’t be able to catch up with all the deadlines with all my school work but once you get the hang of it it’s really fun and easy. From this experience, you will develop a whole load of different skills and during the project, you will learn a lot of different things.” Liona, St Mary’s Catholic School.
Was there anyone or anything that inspired you on this project?
“The trip to Northumbria University was very inspiring as I saw so much inspiring art and people such as my own (TICE) mentor Alex- I also learned very useful tips and tricks on how to be as creative and professional as possible when it comes to filming fashion.” Elisa, St Mary’s Catholic School.
What do you feel you have personally achieved in completing this project?
“I feel like I have personally achieved so much! My creative side has bloomed and I have realised that there is so much to the fashion industry and I am excited to hopefully have a job in it in the future!” Emily, St Mary’s Catholic School.
Thank you and well done, not only to the students but to the teachers at Sacred Heart Catholic High School, St. Mary’s Catholic School and Burnside College. A huge thank you to North Tyneside Learning Trust and the companies that have supported and contributed to this project, and the TICE team that plugged away at the project week after week.
To the students – we hope you have enjoyed this project, we hope in years to come that you can proudly present an industry written project you did, achieved, quite frankly smashed. Well done and congratulations from everyone here at TICE.