This summer, wayfinding and signage specialist Sarah Phillips from Picto Signs Ltd introduced 17 TICE students to the principles of wayfinding. The students were working to a live brief, set by Newcastle marketing agency Crystallised, to promote the dementia-friendly screenings at the Grade II listed Tyneside Cinema in Newcastle.
Working alongside the Dementia Friends team from the Baltic Centre for Contemporary Art, the Professor of Cultural Gerontology at Newcastle University Andrew Newman, Laura Rothwell from Crystallised and the Tyneside Cinema team, Sarah also introduced Stirling University’s Dementia Services Development Centre (DSDC) guidelines for dementia-friendly signage and touched upon the opportunities the guidelines present for public buildings like the Tyneside Cinema.
Using extracts from the DSDC’s ‘Good Practice in Design for Dementia and Sight Loss’, the students conducted an assessment of three critical areas of the cinema building – the Café Bar, entrance hall, and toilets.
Download the report here: <<https://thisiscreativeenterprise.com/wp-content/uploads/2019/11/Dementia-Design-Report-Picto.pdf>>