Nurturing a New Generation of Festival Leaders || Festivals Of The Future

Students flexed their entrepreneurial talents to create their very own music festival concept.

There are now hundreds, thousands of festivals all over the world, all in different shapes and sizes. Festivals have developed from the DIY, spontaneous, politically-driven work of the likes of Woodstock and have now become mainstream business models.


It’s a bucket list experience. We have now what we call ‘festival season’ – a time of year when it’s all people talk about. It’s now even televised to the world, a must-see event even as people watch from home, never mind attending in person. Festivals are now fully embedded in our culture.


For this project, students explored music business, events management, A&R and brand strategy as they developed their very own musical experience. Take a look.


Supported by: Beyond the Woods Festival
Mentored by: Megan Savage (Music)
Project Contributors: Joe Davies – Founder of Beyond the Woods Festival


Project Outline: Many say music is a universal language that unites all walks of life. That sentiment could not be more poignant with music festivals. From Woodstock’s revolutionary event in 1969 to the 21st Century phenomenon of Glastonbury, the festival industry has and continues to evolve rapidly on a global scale.


Today, festival-goers are beginning to reflect on their lifestyle and become more politically and socially aware. As a result, music festivals are no longer just about the music but also brand values and experience. As a result, consumers are making more informed choices on the tickets they purchase.


The Brief: If you are interested in live music, scouting musical talent and running events, this is a great opportunity to enhance your industry skills and knowledge.


In this project, you will be developing a concept for your very own music festival. You will be naming and branding your festival, establishing your brand values, scouting talent to create your artist line-up and designing your festival map.


Project Results: Please view the final result of the students from Marden High School:

Holly Bailey, Marden High School

“In the hills of penshuall monument, eight bit music “welcomes” you “to the pleasure dome”, a place where 80s nostalgia is thriving. Whether your an oldie wanting to reminisce on the “good days” or if you just “wanna dance with somebody” eight bit music has everything you could ever want. A retro arcade? A roller rink? An outdoor cinema? We have got it all. 

This years first lineup includes the icons depeche mode and the human league who can “spin” you “right round” along with hidden retro game music extrodanaires such as rob hubbard and reyn ouwehand. You will be dancing “all night long” in this “love shack” of music.”

Amelie Richmond, Marden High School

Jennie Darby

What did the students think of their TICE experience?

What was your favourite part of the project?

“I loved creating the line-up poster! I knew exactly what I wanted to do and had a great time casually drawing and creating while watching tv shows! I loved all of this project as I am super passionate about graphic design and would love to have a job within the field in the future!” Holly, Marden High School.

What do you think you will take away from doing this project?

“First of all, I am taking away more work I have produced to put into my portfolio! I have also taken away a deeper understanding of mixing briefs with creativity along with an industry insight!” Holly, Marden High School.


Thank you & Well done!

All we have left to say is thank you and well done, not only to the students but to the teachers at Marden High School, North Tyneside Learning Trust and the companies that have supported and contributed to these briefs and the TICE team that plugged away at the project week after week.


To the students – we hope you have enjoyed these projects, we hope in years to come that you can proudly present an industry-written project you did, achieved, and quite frankly smashed. Well done and congratulations from everyone here at TICE.

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