Heroing Home

Over the past year, we have been relying on our local communities more than ever – but how much do you know about the area around you?

A huge, recurring theme for this year’s TICE project is to love where we live, and doing what we can to bring showcasing the beauty of what we call home. Our dear friend at TICE, Lee Peacock (Peacocking) pulled together an exciting blend of graphic design, communication design, storytelling and commercial design…a truly mixed bag of invaluable skills being tapped into for this wonderful project, Heroing Home.


Mentored by: Lee Peacock – Peacocking
Project Contributors: Katherine Wildman – Copywriter, Shelley Johnson – Head of Marketing, NewcastleGateshead Initiative


Project Outline
When looking to some of the world’s creative capitals (namely London, New York and Tokyo) their neighbourhoods, districts and boroughs all use very different styles to indicate the area’s vibe – something that has developed and evolved along with the residents over decades.

Urban branding is a process used by communication designers to turn somewhere from a location into a destination. Taking inspiration from the spaces culture, landmarks and the people who inhabit to communicate the story in a predominantly visual way.
Recent times have seen us lean on our local communities more than we’ve ever had to in our lifetimes. It’s time to dig deep, explore, discover everything your local area has to offer and begin “heroing” home.


The Brief
So, what would you use to represent your neighbourhood?
This project will give you the tools you need to represent your community through design through creative exploration. Utilising Communication Design, you will be supported in creating either a visual identity or storytelling experience centred around the place you call home.


Project Results
Please view the final results of the student work from:

Sarah Boddy from Whitley Bay High School

Thank you & Well done!

All we have left to say is thank you and well done, not only to Sarah for completing this amazing piece but to the teachers at Whitley Bay High School, North Tyneside Learning Trust, to the companies that have supported and contributed to these briefs and the TICE team that plugged away at the project week after week.

To Sarah – we hope you have enjoyed this project, we hope in years to come that you can proudly present an industry written project you did, achieved, quite frankly smashed. Well done and congratulations from everyone here at TICE.

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