Young people’s voices, opinions and perspectives have never been more crucial. At TICE, we wanted to have a design-related project that solely paved the way for young people to express their beliefs, create some noise about something important to them, and reflect on the change they want to see in our world.
Sponsored by: Sail
Mentored by: Mark Pattinson (Graphics) & Megan Savage (Music)
Project Contributors: Danni Gilbert – Sail Creative, Katherine Wildman – Copywriter & Helen Turner – Illustrator
Project Outline:
A movement is a group of people who share the same beliefs, ideas, or aims coming together to achieve a common goal. This is typically to carry out, resist or create social change. Lasting change happens when people join together and form a movement and young people are at the forefront of this change.
Young people are in a powerful position, they are passionate and motivated, socially aware, digitally connected, creatively minded and radical thinkers. This superpower can be used for good to reach out and create a movement using the power of design. Graphic designers, as design activists, are in a powerful position to visually create and support these types of movements by creating strong messages using your talents as a designer to create a positive impact in the world. A hero message, a vibrant colour, a powerful font style all adds up to aid these messages to grab people’s attention and get messages noticed.
The Brief: Working with creative agency Sail you are required to choose something topical or a subject that is personal to your own beliefs, ideas and aims you feel needs awareness and action. You will brand your movement and ultimately create a brand ‘DIY Movement Toolkit’ for an insightful and engaging social change campaign.
Project Results: Please view the final result of Naima Alam from John Spence Community High School:
Thank you & Well done!
All we have left to say is thank you and well done, not only to Naima but to the teachers at John Spence Community High School, North Tyneside Learning Trust and the companies that have supported and contributed to these briefs and the TICE team that plugged away at the project week after week.
To Naima – we hope you have enjoyed this project, we hope in years to come that you can proudly present an industry written project you did, achieved, quite frankly smashed. Well done and congratulations from everyone here at TICE.