There are now hundreds, thousands of festivals all over the world, all in different shapes and sizes. Festivals have developed from the DIY, spontaneous, politically-driven work of the likes of Woodstock and have now become mainstream business models.
It’s a bucket list experience. We have now what we call ‘festival season’, a time of year when it’s all people talk about. It’s now even televised to the world – a must-see event even as people watch from home, never mind attending in person. Festivals are now fully embedded in our culture.
For this project, students explored music business, events management, A&R and brand strategy as they developed their very own musical experience. Take a look.
Supported by: Beyond the Woods Festival
Mentored by: Megan Savage (Music)
Project Contributors: Joe Davies – Owner of Beyond the Woods Festival
Project Outline: Many say music is a universal language that unites all walks of life. That sentiment could not be more poignant with music festivals. From Woodstock’s revolutionary event in 1969 to the 21st Century phenomenon of Glastonbury, the festival industry has and continues to evolve rapidly on a global scale.
Today, festival-goers are beginning to reflect on their lifestyle and become more politically and socially aware. As a result, music festivals are no longer just about the music but also brand values and experience. As a result, consumers are making more informed choices on the tickets they purchase.
The Brief: If you are interested in live music, scouting musical talent and running events, this is a great opportunity to enhance your industry skills and knowledge.
In this project, you will be developing a concept for your very own music festival. You will be naming and branding your festival, establishing your brand values, scouting talent to create your artist line-up and designing your festival map.
Project Results: Please view the final result of Zuoliya Ramshaw from John Spence Community High School:
Thank you & Well done!
All we have left to say is thank you and well done, not only to Zuoliya but to the teachers at John Spence Community High School, North Tyneside Learning Trust and the companies that have supported and contributed to these briefs and the TICE team that plugged away at the project week after week.
To the students – we hope you have enjoyed these projects, we hope in years to come that you can proudly present an industry written project you did, achieved, quite frankly smashed. Well done and congratulations from everyone here at TICE.