This year’s TICE fashion projects were centred around very topical issues within the fashion industry today. It was important to bring to the forefront subjects such as diversity, fast fashion and the appreciation for skill and craftsmanship. Here outlines each project and the topics, skills and abilities the young students gained to produce the results you will see here in only 3 days.
Fashion project briefs 2019:
- Fashion Nostalgia || Looking forward to future past (Full project brief Project One)
- Contemporary Craftmanship || Slowing down, looking up and keeping it personal (Full project brief Project Two)
- When Barbie Broke the Internet… (Full project brief Project Three)
Project one: Fashion Nostalgia || Looking forward to future past
Trend: Mainstream sustainability
Sponsored by: Trendlistr, La Di Da Magazine, Josephine Birkett Makeup, Northumbria University Fashion Department and Tyne Tees Models.
Mentored by: Jennine Wilson & Jennifer Barrett
Project Outline: For many of us, there are items in our wardrobe that were trendy for a minute and now never see the light of day. Nowadays people buy clothes like they buy groceries; going to the shop once a week, wear a piece for about a month and then throw it away or shove it into the back of our already bulging wardrobes. Not only are there the environmental and human rights implications of fast fashion, but there’s also not many of us have wads of cash to burn. But how could we promote better buying habits?
Project outcome: For this project, you need to style an outfit from the Trendlistr collections. You need to director your photo shoot, choose appropriate make-up and accessories. Make sure your model know exactly what you’re looking for out of this shoot.
Upon receiving the images you are getting the photographs ready for print to be featured on a front cover for La Di Da magazine and in an open page spread. The twist being… you need to convert one image into a contemporary fashion illustration and the open page spread into a beautiful photography image. This also must go into a nicely planned Instagram campaign ready for Trendlistr to post.
Why are we turning fashion front covers into illustrations? Fashion illustration is seriously making a comeback. Twenty years ago, you saw almost no fashion illustration, but this is gradually changing as magazine editors are looking for something fresh to draw the eye. With this project you will be working with vintage fashion brand Trendlistr you will be creating a series of digital fashion illustration prints to showcase on Instagram which will not only present vintage clothing but promote a message of more sustainable fashion buying.
Why are we working with vintage fashion? – IT’S DESIGNED TO LAST – These days we almost expect our fast fashion purchases to wear out quickly and think nothing of a seam that opens or a knit that snags or dyes that come off on your skin. Sure, it’s annoying but there’s plenty more where that came from, right? This endless cycle of shoddy fast fashion can be reversed with some investment in vintage pieces that are in good condition. Clothes used to be made to last. The fact that these clothes have been preserved in good condition for years is a testament to their quality. Sure, you might need to fix a button or a seam here and there, and you will have to be careful how you wash them, but it will be worth it! The quality of the fabric, the handmade work that went into their creation, and the gorgeous details make vintage clothing a quality alternative to fast fashion.
“TICE has definitely helped me with my confidence, as I have met lots of new people, and definitely put me a bit out of my comfort zone – but in a good way! It has also helped with self-awareness, as I never realised that I’d have the opportunities and then be able to produce something like my final project. It has definitely helped me develop new skills, as I now know how to create and do things on photoshop and other professional digital apps, and have experienced a proper photoshoot! IT was also great to see how a business like Trendlistr has grown and that I could achieve something like that. I had never really considered a creative career before, but TICE has definitely made me consider one!” Eve Yates.
Project results: please view the final results of the students’ work – Fashion Nostalgia Final Project.
Credit: Sophie Stout from Burnside Business and Enterprise College. Nina Zemouri, Maddie Kirby, Beth Davison, Eleanor Gatens from Longbenton High School. Eve Yates, Yaseen Ahmed, Emma McWhinnie, Emily Petch, Sanjana Shanbhag, Katya Summerfield from Royal Grammar School Newcastle. Hannah Meares, Taseen Chowdhury, Lily Blakeman, Hannah Jackson from Whitley Bay High School.
Project two: Contemporary Craftsmanship || Slowing down, looking up and keeping it personal
Trend: Humans taking back control
Sponsored by: Melanie Kyles and Northumbria University Fashion Department.
Mentored by: Charlotte Liddle
Project Outline: It’s time to switch off and think about you. An individual, a person with many layers, a person with unique and beautiful details. Just switch off and think… take control, today is all about you.
Fashion brands today are beginning to recognise that one size does not fit all. We do not want the same things and we don’t want to walk around looking like everyone else. We want to be individual and we are looking for personalisation. But how can fashion support this buying trend? By going back to basics and embrace the physical, the emotional, and the personal.
What is contemporary craftsmanship?
Let’s start with the concept of something being crafted. For most of us, this term suggests that the maker is highly skilled, and has created this product with attention to detail, and a sense of beauty. Ideally, the product should also contain some mark of quality where the touch of the human hand has made the difference.
A craft is a pastime or a profession that requires particular skills and knowledge of skilled work. The story of embroidery is the story of the world. Embroidery has existed, in some form, in every population across the globe. Whether it’s displayed on clothing, home goods, or as an artwork, it’s a timeless craft that is an essential part of our material culture. This ancient craft first had a practical purpose of repairing clothing because garments were so expensive to produce, items of clothing were rarely thrown out; they were mended instead. Over time, this practicality evolved into more of an expression through decorative arts with contemporary techniques. And it has always been personal.
Why personalisation? Fashion moves faster than ever but the act of engraving, monogramming, stamping or embroidering a sign, letters or motifs has long been a strategy used by designers to strengthen our bond with their brand.
So, what’s triggered the current flurry of personalisation products? Thanks to the quick turnaround of trends, anything that feels special or comes with a thoughtful touch is hugely appealing.
Today we are bombarded with constant newness and retail promotions (fast fashion) but personalisation puts control back in our hands. It’s a fantastic differentiator and a way to delight loyal customers. If you’ve ever had that sinking feeling after seeing three people wearing the top you’ve just bought, the option to personalise a purchase adds a reassuring sense of exclusivity.
While having your name written across the pocket of your T-shirt or embossed on the side of your handbag will remain a fun novelty, our shopping options are adapting so that we can be designers ourselves. Think of it as couture for the masses, kind of.
With the technology that allows for personalisation products to become more and more slick, expect your future wardrobe to be filled with pieces that represent your own design and colour choices. But be warned, with great freedom comes great responsibility. Personalisation or customisation demands much more time and consideration than a grab-and-go Zara spree. After all, it’s much trickier to sell on eBay when it’s got your name emblazoned across the front!
“Participating in TICE I have gained many new skills such as sewing and designing .I’ve learnt that there are more careers options in fashion and it’s not just designing and making the finished product it could be marketing ,retail and buyer joining into TICE has given me the opportunity to see all the career options and its given me more confidence to know what I want to do in my future as a job but by then there will be many new jobs available that aren’t even invented yet .TICE create stage has given me an idea of what a job would be like.” Ava Armstrong.
Project results: please view the final results of the students’ work – Contemporary Craftsmanship Final Project.
Credit: Morgan Stout, Alyssa Hunter, Damon Dunn, Alex Bray from Burnside Business and Enterprise College. Evie Hartridge, Ava Clark, Katie Pearson from Longbenton High School. Francesca Kurdi, James Souter from Royal Grammar School Newcastle. Ava Armstrong, Chloe Smith from Whitley Bay High School.
Project three: When Barbie broke the internet…
Trend: Brands as buddies
Sponsored by: Mattel Inc. (Barbie), Northumbria University Fashion & Fashion Communication Department.
Mentored by: Jennifer Barrett
Project Outline: With trends between seasons slowing down, there are more fashion brands and designers looking for something different to help their collections stand out. One-way brands are doing this is with fantastic collaborations online and offline. This means two companies working together to produce something exclusive and different which has never been done before and takes social media by storm. By doing this clothing sales go through the roof and the profits are shared between two companies.
In 2017, the iconic Barbie brand launched its collaboration with Missguided. Barbie is THE ultimate female icon and her message is that girls can be anything they want, and together with Missguided, they created a collection featuring a diverse crew who set the girl power agenda.
Alongside this exclusive collection, of course, a massive Missguided online campaign was launched, using fashion film, stories, influencers and more, so much so it was claimed Barbie ‘broke the internet’ and the collection quickly sold out with so many followers wanting more.
For this project, you will be working alongside Mattel (Barbie) designing a small collection which would collaborate with an influencer to be the next exclusive collaboration. You will be exploring how social media launches collections and how influencers play their part in selling collections, fast and exclusively.
Using the Barbie logo (Licensing design)
When designing your collection, you will have exclusive use of the Barbie logo. This is called licensing design. Licensing design is using someone else’s intellectual property by buying the rights from them or getting their permission to use it. You will be able to use their brand identity and will need to stick to the brand guidelines and values and integrating it into your collection, just like Missguided did.
Working with Influencers
To promote your collection, you will be choosing an influencer to collaborate with. You will use the popularity of this influencer to launch your collection and create an online marketing campaign.
“My wonderful TICE experience has certainly made me consider a career in the creative sector of fashion. From the insight stage, to the Explore stage to the Create stage, they have all provided information about different jobs in this area which I didn’t know existed or were possible for me to do. Without this experience, I would definitely not know anything about fashion careers and would not be considering them. So thank you TICE!” Evie Tate, RGS,
“TICE was one of the best opportunities I’ve ever had and that they will not regret doing it. It has taught me so many things that I will forever be grateful for and I’ve met so many amazing people on the way. You will definitely not regret doing TICE” Andrea Candal, RGS Newcastle.
Project results: please view the final results of the students’ work – When Barbie broke the internet… Final Project.
Credit: Cate Hodgkinson, Lauren Blacklock from Burnside Business and Enterprise College. Charlotte Collins, Ellie Wray from Longbenton High School. Andrea Candal-Bescansa, Keerthi Ponna, Akshita Ramesh, Ruby Reynolds, Grace Stobart, Evie Tate from Royal Grammar School Newcastle. Izzy Aldridge, Eva Fawcus, Kaya Riches, Luis Adams, Ellen Brownlee from Whitley Bay High School.
TICE Fashion Photo Gallery 2019:
Thank you to everyone involved in TICE Fashion this year!
What to try TICE Fashion?
“Do not just consider it, take this opportunity with both hands and do it! The things you will learn from the amazing mentors and people you work with will benefit you forever, you will never regret this opportunity, it is once in a lifetime. No matter which creative area you do, it will provide you with information, and skill which no other young people will have. You can put this on your CV and stand out from the crowd. The stages just get better and better and better! I have loved TICE and I know you will too!” Evie Tate.