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The Return of Enterprise Day at Marden Bridge Middle School

The TICE Enterprise day is designed to give an introduction to business and enterprise, within the context of creating an innovative idea around the theme of AR apps and with the aim to inspire an entrepreneurial mindset. 

The workshops are specially designed 2 hourly sessions, with the 120 participating students from Marden Bridge Middle School split into 2 equal groups across the day.  

Following introductions to TICE Mentors Lee Casey (Enterprise) and Mark Pattinson (Graphics), the workshop started with a look at the core skills hoping to develop throughout the session and bring together: Team Working, Communication and Presentation Skills. Plus how students research ideas, use their initiative and work independently.

Students were asked, ”Who do you consider to be entrepreneurial?  A few hands rose to the air to answer with examples of famous chefs, sports stars and YouTube vloggers.  Of those that didn’t answer it was asked,  “Does anyone in your family own their own business?’  To which a lot more hands went up with examples of parents owning their own building firms, web development companies, and accountancy and retail businesses.  

Lee next explained how entrepreneurs could be within our community too, mentioning Lucy and Paul Hull, owners of For Love of The North and who have recently opened their 4th shop at The Spanish City.  Plus the inspirational Dan Ellis, founder of Whitley Bay’s very own community cinema the Jam Jar, of which has just expanded with the opening of a second screen.

Next, it was time for the first team building challenge.  A hypothetical scenario, created to give the teams of 6 the chance to design and make a ‘glass bauble’ sculpture, celebrating the Spanish City’s first birthday, which they had to name & present back to the group.  The ‘glass baubles’ being balloons and teams were only allowed to use the materials supplied including 15 balloons, 4 sheets of A4 paper and a roll of tape within the 20 minutes allocated.

With excitement filling the room, most of the teams started blowing up balloons straight away, with a couple brainstorming their sculpture ideas and planning a more strategic approach. The inevitable happened with balloons beginning to pop and teams losing some of their ‘glass baubles’.  To make sure they finished on time teams had to work together to build their ‘sculptures’.

At the 20 minutes, ‘it’s over’ shout, a mix of sculptures were presented, some a little deflated and loosing ‘air’! Others stood tall, steady and having fulfilled all of the task criteria. Lots of laughter and excitement followed as students explained their sculptures as the popping continued all around.

This team-building task gives students ideas on how they might change the dynamics of the team for the task ahead as it is useful to consider how they organise themselves and how they can work collectively to a deadline.

Graphics Mentor Mark leads the second part of the workshop. Teams were asked to identify a gap in the competitive app market, with a focus on Augmented Reality (AR). Mark gave examples of companies using AR to generate customer engagement and drive their positive experience of a brand.  Groups then worked together to brainstorm, plan, research, design and present their idea at the end in a 1-minute 30-second pitch. Teams could delegate roles out to their team members from project manager to researcher to designer and app developer.

Ideas were drafted, concepts discussed and the final idea developed to consider how the AR technology would work.  The branding element was designed with logo suggestions and marketing ideas proposed.  Students tend to draw upon their own interests or come up with ideas to perhaps improve daily life or that of a loved one. Ideas presented back-included shopping apps for incorporating AR into clothes shopping experiences, restaurant dining and day-to-day food shopping and menu creation.  As well a looking at how well known brands such as Pampers or Nike could target existing customers with an improved personalised buying process.  All very innovative ideas from some young creative entrepreneurs.

What we found when TICE students used the DSDC guidelines for dementia-friendly signage

This summer, wayfinding and signage specialist Sarah Phillips from Picto Signs Ltd introduced 17 TICE students to the principles of wayfinding. The students were working to a live brief, set by Newcastle marketing agency Crystallised, to promote the dementia-friendly screenings at the Grade II listed Tyneside Cinema in Newcastle.

Working alongside the Dementia Friends team from the Baltic Centre for Contemporary Art, the Professor of Cultural Gerontology at Newcastle University Andrew Newman, Laura Rothwell from Crystallised and the Tyneside Cinema team, Sarah also introduced Stirling University’s Dementia Services Development Centre (DSDC) guidelines for dementia-friendly signage and touched upon the opportunities the guidelines present for public buildings like the Tyneside Cinema.

Using extracts from the DSDC’s ‘Good Practice in Design for Dementia and Sight Loss’, the students conducted an assessment of three critical areas of the cinema building – the Café Bar, entrance hall, and toilets.

Download the report here: <<https://thisiscreativeenterprise.com/wp-content/uploads/2019/11/Dementia-Design-Report-Picto.pdf>>

Spreading the word about dementia-friendly screenings at Tyneside Cinema

‘Fill your beautiful boots,’ Jenny said. And so, I did, which is how I come to be writing this. My Create Stage Blog. With a wry smile. Because how on earth did that happen? The stars seemed to align, that’s how, and so it came to pass that 17 students from Berwick Academy and George Stephenson High School, created a marketing campaign to a live brief from Laura Rothwell and the team at Crystallised.

The students’ marketing campaign combined video scripts, leaflets, press releases, Crowd Funder pages, and an exploration into how we might put the technology of the future to great use. All with strict word counts and all within three days.

And the campaign’s purpose? To promote the dementia-friendly cinema screenings at the Tyneside Cinema. To tell more people about the fact that every month, people who are living with dementia and their families, friends and carers are welcomed to enjoy classic films in the elegant Classic theatre.

This year’s Create Stage began at Tyneside Cinema, our generous host for the first two days. We welcomed Anthony and Anneliese from Baltic who gave us information about becoming Dementia Friends with an engaging and warm presentation about dementia and the impact it can have on people’s lives.

We learned that:

    1. Dementia is not a natural part of ageing
    2. Dementia is caused by diseases of the brain
    3. It’s not just about losing your memory
    4. People can still live well with dementia
    5. A person is more than their diagnosis

“Anthony and Anneliese started off the session by emphasising that dementia is a thing that is consistently viewed in a negative light when actually we should think more positively and support people who are living with it. This was a very strong message as I don’t think anyone before the session viewed it from that perspective. Overall the session was very educational and interesting, and I personally would encourage others to take the session and learn the truth about dementia.” Richard Gardner, George Stephenson High School

“On the first day, we went to Tyneside Cinema. And met these two, lovely people from the Baltic who talked to us about dementia friends and what dementia is we learned about how it affects not only the person living with dementia but also the people around them.” Nicole Fuller, George Stephenson High School

Pledges signed, and Dementia Friends badges received, the students then welcomed Andrew Newman from Newcastle University. Andrew is the University’s Professor of Cultural Gerontology, and he gave an insightful presentation, which focused on the capabilities of those living with dementia. He talked about the role cultural activity has to play in ageing well, drawing on some of the research he has conducted via arts-based projects.

After lunch, Laura Rothwell, Founder and Managing Director of arts and heritage marketing agency, Crystallised spoke to the students. She revealed how she came to a career in marketing and what it’s like to work with organisations with a social conscience that make a social difference.

Then, in her role as Consulting Director of Marketing and Communications at Tyneside Cinema, Laura set the students their brief to start spreading the word about the cinema’s dementia-friendly cinema screenings.

Her project was part of our exploration of the Humans taking back control trend.

Creative writing project briefs 2019:

TICE CREATE Stage: Creative Writing – copywriting and marketing
Title: Spread the word | Humans taking back control #comeandsee
Project Outline: You’ll develop a marketing campaign to let more people who are living with dementia and their carers know about the Dementia Friendly Cinema screening programme at Tyneside Cinema

Working to a live brief, set by Crystallised founder Laura Rothwell you’ll learn about Tyneside Cinema and about the Dementia Friendly Cinema screening programme it offers.

You’ll also hear from signage and wayfinding expert Sarah Phillips about how dementia can affect a person’s experience of a building like Tyneside Cinema.

You’ll explore the history of the cinema, find stories to tell about the space and work with Laura, Katherine and Angela to create a marketing campaign about the screening programme that will spread the word to new people who are living with dementia and their families and carers who would enjoy coming to the cinema.

Then we met Sarah Phillips, Director of Picto, a specialist signage and wayfinding company. Sarah introduced the students to wayfinding and her experiences working on the Haven Court project, a dementia-specific facility in South Tyneside, where she applied the Studio LR dementia signage system.

In the second part of her presentation, Sarah explained how she’d completed the DSDC Intersection of Dementia + Design Course at RIBA in London and what she’d learnt about wayfinding for people living with dementia as a result.

The students then explored the Grade II listed cinema building, assessing different areas including the entrance and foyer, toilets, cafe and wayfinding within Tyneside Cinema.

Participants were split into four groups and equipped with worksheets, recommendations from the DSDC, a camera and tape measures. They were asked to review each aspect and assess whether they were dementia-friendly and to make suggestions for areas that could be improved. Supported by Sarah, the students’ results will be collated and passed onto the Cinema Board as part of the live brief.

Project results: please view the final results of the students’ work – Spread the word Final Project.

Credit: Lauren Birtles, Kirstin Blake, Saskia Morton, Amanda Smith and Emily Swinney from Berwick Academy. Becca Richardson, Richard Gardner and Callum Thomas from George Stephenson High School.

TICE CREATE Stage: Creative Writing – scriptwriting
Title: We work, we learn | Brands as buddies #StartingConversations
Project Outline: You’ll work with a videographer and make a film to let more people who are living with dementia and their carers know about the Dementia Friendly Cinema screening programme and the use of immersive tech to promote increased accessibility at Tyneside Cinema.

You’ll work with videographer Alex Wright to create a film about the screening programme and the work that the other groups are doing to spread the word to new people who are living with dementia and their families and carers who would enjoy coming to screenings.

On day two, we met immersive technology specialist, Dave Black, from Pitch Black Productions. Based at PROTO in Gateshead, Dave introduced the students to the magic of multisensory, immersive experiences, including his work with the Philharmonia Orchestra.

Dave’s work was integral to one of the student’s set projects which aimed to explore the trends of Brands as Buddies and multisensory storytelling.

Project results: please view the final results of the students’ work – We work, we learn Final Project.

Credit: Rebecca Adelson, Emily Cruickshanks, Elise Cowe, Carly Hindhaugh, Kaitlyn Mather and Rhiannon Pringle from Berwick Academy. Nicole Fuller and Ethan Kellacher-Douglas from George Stephenson High School.

TICE CREATE Stage: Creative Writing – feature writing
Title: Experience is for everyone | Brands as buddies #walkwithme
Project Outline: Can technology help people living with dementia and their families and friends to experience Tyneside Cinema?

You’ll be exploring the history of the cinema, finding stories to tell about the space and working with Sarah Phillips to think in terms of 3D spaces and with Dave Black to think about what information you need to gather to create an immersive, engaging and ultimately helpful guide to the cinema – from the city it’s in and the spaces it offers, to the people they might meet and the experiences they could enjoy.

Students were given an opportunity to use VR headsets and asked to start imagining how the technology could help people living with dementia and their families and friends to experience the Tyneside Cinema.

Next on the agenda was a heritage tour of the cinema. Students watched a newsreel and were shown the Classic Cinema where the dementia screenings take place.

And then, after lunch, it was time for tea. And cakes. And strawberries. With Alex and Cynthia and their carers Janice and Lauren. The students hosted a tea party in the cinema for two of the people living with dementia who enjoy the screenings. The students wanted to find out what the screenings mean to cinema-goers, why they enjoy coming to the cinema and what else might be done to improve the experience.

Project results: please view the final results of the student’s work – Experience is for everyone Final Project.

Credit: Isaac Smith from George Stephenson High School.

Rebecca from Berwick Academy learned that Alex, who is living with dementia, said, “I enjoy going to Tyneside Cinema over other cinemas because it’s friendly, relaxed, quieter, and it makes me remember the days I used to go as a kid.”

Callum Thomas from George Stephenson High School, wrote, “Throughout the Create Stage, we have learnt all about dementia and dementia-friendly cinema screenings. On day one we had a talk about dementia and played games which taught us all about it. Then we had a talk about signage and how that can affect people’s interpretation of different things. On day two, we had a talk about technology such as AR and VR, and then we had a heritage tour of the Tyneside cinema before going to speak with people who are living with dementia.

On day three, it was time to take each of the three briefs and write up all our learnings. Using an IT suite in the Media Department at Northumbria University, the students were supported by Hannah Moth from Crystallised, branding specialist Angela Lynch and MA student Sharon Thomas to create one of the following outputs in just six hours:

• A press release
• A leaflet
• A Crowd Funder page
• A 450+ word long-form article
• A 90-second script

“The TICE trip has been a great experience for us. We have learned much more about the creative writing industry. We were taught about the effects of dementia, how those living with dementia can be helped, and what we can do as a community to help people with dementia.

We found the information very helpful throughout our projects on the last day of the Create Stage. There has been a great mix of fun and getting hard work done, and we didn’t feel as if there was a single moment that we were not having a good time. We liked learning about the signs.” Rhiannon Pringle and Lauren Birtles, Berwick Academy

“I learnt that people with dementia are just like every other person, just because they may not remember what they did the day before, doesn’t mean that they are any different or should be treated in any different to me and you. Alex had memories from when he was younger and what jobs he was doing when he was in his twenties.” Callum Thomas, George Stephenson High School

The students’ work is now being collated to create a Crowd Funder page and press release, which will support the funding of the dementia-friendly screenings at the Tyneside Cinema.

Creative Writing Create Stage Gallery 2019:


TICE Case Studies || Alia Aluma

From 2016 to 2019, TICE collaborated with Generator, Youth Focus and Foundation Futures to deliver Ladders – a programme which allowed those between 18-24 years old to explore the creative sectors. We are delighted that we still get updates from our past beneficiaries. More recently, we heard from Alia Aluma. After hearing just how much Ladders has supported and guided her path in the creative industries, it only felt right to interview Alia to find out more…

When did your interest in the creative industries flourish? Did it start at school, was it just a hobby or maybe both? 

I think I was engaged with the creative industry before I was even aware of what that truly meant. The first time I created something for an art competition, I was so young, probably seven years old, that I didn’t even realize I had won a prize until my mother explained it to me. After that, I spent all my free time drawing, learning to play different instruments, and writing. However, I grew up in great financial disadvantage, so most creative pursuits were limited to what was most cost-effective. This resulted in a lot of writing and drawing. 

My grandmother noticed my love for drawing and writing at a young age. As a result, her guest bedroom became one of my favourite creative spaces. She had hundreds of crayons, coloured pencils and seemingly unlimited stacks of colourful paper. She also had a stack of old colouring books that, I assume, had been used up by her other grandkids. Instead of asking for new books, I taught myself to draw the characters from the pages and made my own colouring books. This is what sparked my admiration for animation. I loved to watch animated films and characters as a way to learn how to draw.

In middle school, I channelled self-taught art skills and began painting murals. I learned how to use different Adobe software in high school as well when I became the yearbook editor.  This happened after I was asked to design the yearbook cover, which was a free-hand piece created one day during a lunch break. At the time, however, I honestly didn’t believe that I could make a creative career, so I focused on learning to use InDesign and Photoshop in ways that supported my writing skills with the yearbook. This resulted in a collection of publications and writing awards while in high school.

So, I guess to sum everything up, it would be easiest to say that I have always been interested in art as though it were second nature. I don’t even think about creating as something separate anymore, it really is a part of how I think and view the world.

How did you find out about Ladders? Did it come at an appropriate time in your career?

Finding Ladders was quite serendipitous. I was on exchange at Newcastle University, my home university is the University of Calgary in Canada. As anyone new to the area, I was diligently googling things to do in the city. I had just attended a really interesting talk about the relationship between fine art and astrophysics hosted by a collection of artists and other NASA employees.  I was inspired by the people passing through the city and while surfing the internet to find another event, I came across Ladders on event bright. A couple of emails later I was invited to the program and in full swing.

The timing was impeccable. I was struggling to figure out what I could create as a fine art student at Newcastle in their open studio format. Rather than having classes, we just create and build our skills as inspiration arises. I found this type of learning very challenging. As I was learning skills in Ladders, I was practising them in my schoolwork. Which led to my first art collection ever. A photo series that underwent postproduction in photoshop and after effects – the adobe suite members that we learnt how to use with Ladders.

What was the Ladders experience like for you overall?

The experience was really wonderful. In my degree, I have experienced very little technical skill. Everything has been heavily research-based without a creative outlet to express my creativity. I have always been frustrated with the lack of opportunity to learn the skill I gained with ladders and have since used everything that was taught in almost every creative project I have done since. I spend hours every week learning more about the power of the adobe programs and Ladders gave me the foundation to be able to do that.

What was it like working with Chloe Rodham (Animation mentor) alongside other special guests who you met along the way?

Chloe is incredibly well versed in what she does. Her expertise left me in awe all the time. It takes a generous amount of time to teach and build the plans that she did, so I will always be grateful for her dedication to Ladders. She was able to help at almost all hours while also working on her own creative pursuits – it was lovely to be taught by such an accomplished woman. She was also really helpful in giving me information about the city itself – which was very impactful for a foreigner.

Everyone that I met along the way taught me something crucial or inspired me to create and I loved that. I was even able to use the scholarship I won with Ladders to help fund my first exhibit, which has been very successful!

Now tell us about your current work and achievements since completing the programme. How has the Ladders experience influenced your career path?

I have even been commissioned since then by some bigger brands and fashion outlets to create work for them as a creative director and photographer. I coached photography skills in Newcastle for the Newcastle Fashion Society. After that, I spent some time in London with other creatives and sharing skills. Upon returning to Canada, I began running shoots with professional and aspiring models. My work in the British fashion world made this transition possible. I even had people reaching out to ask if they could job shadow some of my shoots. I began inviting mentees to shadow my jobs, teaching them how to use the skills I learned in ladders to enhance their own photos at the same time.

While still living in Newcastle, I had sent my art collection, titled sKin to an arts festival in Canada. Expecting to be outdone by the many talented artists, I was shocked to receive a reply accepting my collection. I had shown sKin in Newcastle for a little while, but it felt really special to be able to make strides in Canada as well. My first collection received a paid spot in the festival, generating a lot of interest. After the festival, a few different published approached me about using the images for their cover art. I even had musicians interested in collaborating on the cover art.

I was also approached by offers to purchase prints of sKin and began to sell the displayed collection. As of late, my art sales have been most prevalent in supporting my expenses. Which, I guess, means that I have become a professional artist? Which is something that may have never happened if I had not been a part of Ladders.

I was also able to use my experiences in England, and with ladders, to work myself into a position as the editor and chief of a media hub currently known as 10 at 10 Calgary. Right now, we are in the process of rebuilding the company website and its journalism internship. I feel very grateful to have been given a lot of freedom to design the internship program and curate the editorials of the website. I can’t wait to start really showing the skill set that I have gained when the website is up and running again.

What are your current hopes and aspirations moving forward? 

Moving forward, I would like to grow secure enough in my art to devote my life to creating. At the same time, I feel incredibly grateful to be able to create things that people enjoy or want in their homes. That feels so wonderful. It’s validating and encouraging. Moving forward, I would like to work in a position as a creative director, combining my eye for art and design with my passion for writing to create entire projects that inspire other creatives just as I have been inspired by the creatives in my path.

As corny as it may sound, my career dream board includes collaborations with brands like Calvin Klein, Rollingstone, Essence Magazine, and Vogue. However, right now my strides are to be inspiring, positive, and creative in all pursuits of my life.

Check out Alia here…

Instagram: @aliaaluma

Website: www.aliaaluma.com | www.aliaaluma.com/skin | 10at10.ca

Packaged up and ready to be launched!

This year’s Graphics projects focused on particularly challenging and forward-thinking industry projects and students had only three days to think above and beyond and bring their vision onto computer screens. Alongside mentor Mark Pattinson, Jack Mercer, UX Designer at Hedgehog Lab, kindly offered his invaluable expertise to students from John Spence Community High School and Hebburn Comprehensive School to help them flourish as young creatives. Not only were they exploring current, important themes in the industry but they were also developing even further on their software skills in Adobe Photoshop and Illustrator.

Despite the long list of things they had to achieve over a short period of time, the results from TICE Graphics showcased nothing but dedication, remarkable attention to detail and impressive talent.

Graphics project briefs 2019:

Project one: Great product, poor packaging
Trend: Mainstream sustainability
Supported by: Reproflex3
Mentored by: Mark Pattinson

Project outline: Global brands are becoming more and more aware of the importance of sustainable packaging and how this affects our environment on a global scale. This issue is a key discussion across global news with plastics and materials simply thrown into the sea…can you imagine if these materials were biodegradable…they would simply disintegrate without harming the environment?

Trevor Lowes, Managing Director of Reproflex3, stopped by Northumbria University to highlight those exact issues. Reproflex3 provides pre-press packaging products and services to markets including flexographic printers, creative agencies and major FMCG brand owners. With his wealth of knowledge and experience in the field, he shared some fascinating insight into sustainable product packaging.

Brands sell great products but the fact that some of these products may come in a piece of packaging that is NOT sustainable / and harmful to our environment, becomes an issue and can affect not just the brand, but sales in products as consumers will simply NOT buy a product unless its packaging is ticking all of the sustainable boxes (pun intended).

Why Sustainable packaging? – It’s simple…to help protect and better our environment for many years to come. Renewable, recyclable and biodegradable packaging is the future for many brands around the world, but this doesn’t mean the packaging needs to look poor…. with simple consideration on what materials, inks and finishes will be used, packaging can look even better than it’s ever looked before! Now we need to tell the world about it!

The brief: As the new home to promote a brand, Instagram is the ideal place to, reach new customers, engage with your audience, and advertise a new product or service. This is where an Instagram marketing campaign is needed. The purpose of an Instagram marketing campaign is to try and reach as many people as possible to get a message out.
The students were required to create an Instagram campaign for a new range of sustainable packaging used by one of the following brands: Marks and Spencer / B&Q / Nestle / Tesco / John Lewis.

Project results: please view the final results of the students’ work – Great packaging, poor packaging project results 1 and Great product, poor packaging project results 2.

Credit: Jamie Whitehead, Rachael Finlay, Scarlett Collinson and Jennie Mothersdale from Hebburn Comprehensive School. Shahd Ahmed, Rubi Ravestijn, Freya Mather, Meg Pears, Rebecca Henderson and Hannah Moore from John Spence Community High School.

Project two: Shop till you drop
Trend: Multisensory experience & The new space race
Supported by: Hedgehog Lab
Mentored by: Mark Pattinson

Project outline: When parents shop, a lot of the time they will have their children with them… and to be honest, children do get bored quite easily, being dragged from store to store and needed to behave! Retail stores worldwide have come up with a great idea on how to keep the kids happy whilst Mum or Dad shops. They have introduced interactive games instore, that keep the kids entertained whilst parents’ shop. These interactive games can be a walk-up gaming console, an interactive gaming projector, or simply digital devices where kids can choose what game they want to play.

Why interactive gaming entertainment instore? – Retail store managers recognise that children can, and often do affect the length of time their parents spend in retail stores and that children also influence their parents’ purchase decisions, behaviour, and the length of time they spend in-store shopping.

Retail store managers rarely provide any entertainment for children and involve them in the shopping experience and even when they do, they fail to do it in the right way.
A study in Hungary reveals that children would like to be actively involved in the shopping experience by completing little “missions” or “challenges” on an entertainment level.

Students were required to create an interactive game for kids for the retail store ‘NEXT’ under the theme of space. They were challenged to research games and entertainment consoles and understand what level of entertainment would be appropriate for the type of kids that visit the NEXT store with their parents.

As part of their research on Day 1, the team made their way to NEXT in Eldon Square to explore the space and identify some ways that games could realistically and effectively be placed in stores. By looking at NEXT from as a designer rather than a consumer, this gave them the inspiration they needed to step out of their comfort zone and create something exciting. From that point onwards, they had a clear direction and were bringing some fantastic ideas to life.

Project results: please view the final results of the students’ work – Shop till you drop project results.

Credit: Paul Leonard, Sabrina Ann Hosie and Will Joyce from Hebburn Comprehensive School. Ellah Brown, Connor Ling, Mackenzie Patton, Andrew Caygill and Noah Myers from John Spence Community High School.

Graphic Design TICE Create Stage photo gallery 2019:


Welcome to This is Creative Enterprise (TICE)


TICE is a national award winning non-profit organisation working in collaboration with educational institutions and creative industry networks.

Our work is the crosspoint of art, design, education, communication, science, culture and technology.

Here you'll find a vast range of blog posts coming from all the projects and programmes we run throughout the North East region. Some written by our TICE team, some straight from the young people themselves. Have a browse... This is Creative Enterprise!